When the avoidance of interacting becomes the interaction.

kidcandy:

Brilliant use of technology in a great awareness campaign.

helloyoucreatives:

An interactive video screen using Kinect motion-sensors to raise awareness for Autism Speaks. The little girl avoids eye contact; one of the most prominent signs of the disorder in children.

Video from http://theadbuzz.com/

1UP for Soundmachines by The Product. Turntablestyle sound-thingy with optical input. Wanna scribble some patterns and hear what they might sound like.

(via Creative Applications)