Erik Scholz
Thank you TBWA. Hello GroupM.
So much happened in the last 5 years here. Most of the gossip needs to be kept within the small and secret lodge of disruption evangelists of TBWA Berlin. But there’s a few bright and vivid truths, that one must not simply kept hidden from the outside world. For the rest, there’s only one rule: what happened at TBWA stays at TBWA.
- @Stefan Schmidt (with a really serious face expression): Never use coffee from the espresso machine. Use the coffee pump pot instead.
- @Kurt-Georg Dieckert (grossed out): But does it look beautiful? Does it?
- @Dirk Henkelmann (actually I said it to him): It’s nice. But there might be more.
- @Philip Borchardt (with a happy smile): Can we mount a display on an archie, add a hair cross and let people sniper aliens?
- @Thomas Fuchs (facepalming): How come this dude want’s a 1000 bucks travel expense when clearly signed on 500 just seconds ago?
- @Michael Zorn (after I pointed at the UX Architect on his organization chart): I knew you’d select this job.
- @Thomas Günther (after I said A-DOPPEL-G-R-O-BERLIN): A-DOPPEL-G-R-O-BERLIN.
- @Ben Stürkat (chatting about the Berlin housing market): Back then we didn’t pay rent in east Berlin. We just moved in.
- @Lucio Regner (about something I totally forgot): I don’t know what it is. But it is wrong.
- @Nils Hartmann (looking at our Mad Men style office bar): I added some honey beer. It tastes really bad.
- @Hubertus von Lobenstein (While smoking on the balkony): Erik. You should take your best friend, go on your yacht and travel all the golf courses on the irish coast. Best!
- @Some guy from the design-team about a female intern (secretly to me while in elevator): This girl is definitely profiting from the cheerleader effect.
- @Ulrich Proeschel (looking a bit bored): Back then we rode in white carriages with white horses through New York and drank champaign!
- @Martina Kersten (after I did something allegedly ingenious): That’s ingenious!
- @Oke Müller (even though having a tough allergy): I just love dogs.
- @Susan Aiello (on my expectant glances): There is no package from Amazon.
- @Stephi Chroma Kühn (kindly nodding): Sure, take a gummi bear.
Sorry for those who are not on this list. Either your story is too hard to be unveiled or just not bright and vivid enough (or I just don’t remember). Anyhow, it was a great time. For me it’s time to move on. Move to Düsseldorf to be more precise. To a new role, a new challenge, a new company: GroupM. Still I won’t miss you, because I’ll be in Berlin very often!
Old but sweet: Disney QR codes in Japan. If you like to make QRs based an a small image – generate one here.
(via ofm)
How Muse Amsterdam is recruiting interns with the Draw Something app.
(via Adverblog)
Brilliant use of technology in a great awareness campaign.
An interactive video screen using Kinect motion-sensors to raise awareness for Autism Speaks. The little girl avoids eye contact; one of the most prominent signs of the disorder in children.
Video from http://theadbuzz.com/
(Source: fuckyeahinteractiveads)
