About Erik Scholz

Excerpt from the Big Interview-a-Thon

Timmy: Mr. Scholz we’re glad having you here. Is that your real name?
Me: Duh! U can call me Erik.

Timmy: Cool. I’m Timmy.

*Friendly high fiving*

Timmy: Ok. Back to business. What’s the hottest Facebook App/Feature right now?
Me: Please. JFGI.

Timmy: Sorry. You told us before you’re working as an Experience Architect. What does it mean?
Me: *Moment of arty thinking* Donald was the first carrying that funky title. It’s about creating a good experience for a user.

Timmy: Ok. And who is that user?
Me: It’s far from crystal meth. The user is the guy enjoying a website, software, app, terminal, mobile phone or the dashboard of a jet.

Timmy: So you are a designer?
Me: Yes and no. I’m designing the process of interaction. The dialogue between a machine and a human. Or several (many or humongous lots) humans interacting through machines. If something is arctic blue, misty rosé or minty green I really don’t care. Unless they mess with a specific goal or having an unwanted cultural effect. And I’m definitely not adding a shiny gloss on something.

Timmy: But if the client REALLY wants that shiny gloss?
Me: Oh. Yeah. Uh. I’m not against shiny gloss. I’m just not adding it myself. If somebody wants to add shiny gloss to my work that’s fine with me.

Timmy: What do you think about e-readers like the iPad or similar.
Me: *Leaning over to my lawyer - whispering* They are not perfect. At least as a replacement for books. Reading should relax mind and eyes. That doesn’t work if you’re staring at a screen after a tough work day.

Timmy: What companies would you like to work for?
Me: Hm. Let’s see. What’s the offer? Private jet, car allowance and paid in cash? I’m all yours.

Timmy: Even if I would be tobacco industry, politics and defence?
Me: Nah!

Timmy: I thank you for your valuable time.
Me: *Staring in smartphone - Being lost in a weird heavily animated interface*